RESEARCH - TECHNOLOGY - STRATEGY
behind
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Unlock Say-Do Gap
and see the invisible
people
customers
declarations
employees
people
clients
customers
RESEARCH - TECHNOLOGY - STRATEGY
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UNDERSTAND CHANGES
Detect superficial opinions
Reveal easily-accessible attitudes
RESEARCH - TECHNOLOGY - STRATEGY
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In a world of change
are you an
early adopter
?
Scan the QR code and check your ability drive change.
This is quick&easy test is anonymous. No personal data is needed.
EXPERIENCE iCODE AND BE AMAZED WITH YOUR TEST RESULT
RESEARCH
TECHNOLOGY
STRATEGY
behind
Request Demo
Unlock Say-Do Gap
and see invisible
people
customers
employees
declarations
clients
people
customers
RESEARCH
iCode goes beyond rational declarations or self-reports
which may be distorted by unconscious biases. It reveals
additional layer of in-depth conclusions and actionable
insights for marketers.
iCode goes beyond rational declarations or self-reports
which maybe distorted by unconscious biases. It reveal
sadditional layer of in-depth conclusions and actionable
insights for marketers.
iCode Intel DIY platform is your one-click creation and analyzing zone.It is intuitive to use and easy to understand by non-expert audiences
Research reports are ready in seconds to make the most out of the unique neuro-cognitive method.
Apart from testing, the platform provides business intelligence. With one click you track your brand, communication, and competitive environment to monitor the progress of transformation.
It takes less than 4 minutes to complete most of iCode tests.
You will learn about your brand or communication as quickly as in 4 hours.
It includes starting the research, completing the field, data analysis,
data visualization, and strategic conclusions.
iCode unparallel reliability and scalability makes it highly applicable
toolinmarketresearch,consumerinsightsandbeyond.
BRAND TESTING
test your brand image
compare you brand to your competitors
track changes in your brand perception
PRODUCT PERFORMANCE
• find out what people really think about your product – no matter what they declare
• check if your product will succeed
• explore customers’ needs for your product
AD EFFECTIVENESS
• test the strength of your communications
• check which elements need improvements
• compare campaigns and pickthe best one
CLAIMS TESTING
• pick the proper description ofyour brand or product
• evaluate your communication
• rank your claims and pick the most effective one
CONCEPT STRENGTH
• find what your customer genuinely need
• discover what concept best describes your products
• create a message that appeals to consumers on the emotional level
PACKAGE DESIGN
• design products that people desire
• color, shape, or opening – check which areas require lifting
• rank your products and roll out the one with the highest potential
SENSORY RESEARCH
• test any type of fragrance or taste
• check what wording corresponds best with your product’s sensory pallet
• pick a perfect scent for your product
Among the myriad benefits that brand tracking provides, adding behavioral data can catch early signals of change and create better predictions of brand performance than survey data alone.
MARKETING STRATEGY
Leveraging behavioral data in tandem with survey data uncovers a complete, holistic view of the customer journey. Connecting people’s opinions to their actual behaviors is key in understanding how to effectively market to consumers at every touch point.
CREATIVE STRATEGY
True understanding of the drivers of experience is the best leverage for creativity enabling adequate ideation and semantic relevance revealing real behavior patterns and motivations.
MEDIA STRATEGY
Effective and insightful identification of those who are prone to change their opinion, behavior or attitude makes media planning more accurate and efficient, replacing carpet bombing by precision targeting.
PRODUCT DEVELOPMENT
Rich consumer insights are vital at every product stage from ideation and testing to commercialization and beyond. Identifying and closing the say-do gap drives new product innovation and ensures product success.
TRANSFORMATION
Any transformation requires collective intention and action working together. Bringing all stakeholders to the same level of acceptance and mindset is a real challenge. Understanding those forces is key to successful organizational transformation of any kind.
SUSTAINABILITY
Today, major challenges of any organization are related to the sustainable transformation of business models, structures, operations and supply chain. Measuring and unlocking internal intention-action gaps and resistance is the key to the successful change management.
Among the myriad benefits that brand tracking provides, adding behavioral data can catch early signals of change and create better predictions of brand performance that survey data alone.
MARKETING STRATEGY
Leveraging behavioral data in tandem with survey data uncovers a complete, holistic view of the customer journey. Connecting people’s opinions to their actual behaviors is key in understanding how to effectively market to consumers at every touch point.
CREATIVE STRATEGY
True understanding of the drivers of experience is the best leverage for creativity enabling adequate ideation and semantic relevance revealing real behavior patterns and motivations.
MEDIA STRATEGY
Effective and insightful identification of those who areprone to change their opinion, behavior or attitude makes media planning more accurate andefficient, replacing carpet bombing by precision targeting.
PRODUCT DEVELOPMENT
Rich consumer insights are vitalat every product stage from ideation and testing tocommercialization and beyond. Identifying and closing the say-dogap drives new product innovation and ensures product success.
TRANSFORMATION
Any transformation require scollective intention and action working together. Bringing all stakeholders to the same levelof acceptance and mindset is a real challenge. Understanding those forces is key to successful organizational transformation of any kind
SUNSTAINABILITY
Today, major challenges of any organization are related tothe sustainable transformation of business models, structures, operations and supply chain. Measuring and unlocking interanl intention-actiongaps and resistance is the key tothe successful change management.
iCode is a team of best in class neuro-cognitive psychologists, data scientists, market strategists and developers, powered by the perfect combination of their analytical skills and out of the box creative thinking.
20+ years of elevating and fine-tuning world’s unique method and technology
720000+
respondents
90+
countries
100+
partners
20+ years
of experience
Rafal OhmeCEO & Founder
Working with great minds at Kellogg School of Management and Stanford University Psychology Department I realized how much modern business can benefit from cutting-edge cognitive neuroscience. I have since then spent more than 20 years on designing and fine-tuning tools to bring consumers’ understanding to the next level.
Fully digital and AI-driven iCode is to become a game-changer in MARTECH Rafal Ohme industry.
iCode is a game changer in market research industry
“Neurohm’s Implicit Reaction Time technique (iCode)
offers a solid scientific basis, easy to understand results
and the flexibility to be leveraged for different research
objectives.
Their team has a lot of experience in implementing
iCode into tailor-made research approaches, and provided
extensive support at all stages of the project. We were
able to quickly collect top quality data and deliver great
insights for many countries and product categories”Fabien Craignou Fundamental Studies | Consumer Insights Director
„I am thoroughly impressed with the platform's [iCode]
ability to capture implicit responses and reveal hidden
responses. This feature adds a new level of depth,
allowing for a more nuanced understanding of
consumers thoughts and convictions. Moreover, the fact
that there is always someone available to answer any
questions is a clear indication of Neurohms commitment
to excellent customer support.
Thank you for all the effort that went into creating a
valuable platform that is so easy to handle and I look
forward to seeing how it continues to enhance.”Mareike Bäuerle
ISM GLOBAL DYNAMICS GmbH | Research Manager
„iCode has been helpful to guide our team to make
business decisions based on what truly matters
to our consumers. The platform enables us to design our
study and receive live results which are important
in our multi-market business."Gianni Alfredy Fonterra Co-operative Group Limited Behavioural Insights and Strategy Manager
“We have enjoyed a close partnership with Neurohm
for many years, with a rare combination of excellent
minds, great people and solutions that can be relied
on to be the very best in class, there is no better
neuroscience partner.”Andy Myers Walnut | Unlimited Director
"I have used iCode with numerous projects, carried out in more than 10 countries, and every time we were able to gain important insights we would have missed, had we used conventional research methodologies.
What attracts me to Neurohm is their solid, scientific approach, the careful individual calibration of every respondent, their research efforts allowing them to advance their technology, and their management and staff who are never tired of answering a question or helping a project along."Dr Peter Steidl | Neurothinking, Australia and Kochstrasse, Germany
It’s really incredible to see our results in a way that brings new insights to something we have been evaluating for many years. This is an entirely new way of thinking about the data and will help us make better decisions as a company. This is extraordinary.Scott Kittrell | Gap International | Vice President
The results of iCode have given me valuable insights into how employees perceive our organization. The intelligent technology used in the test allowed to notice things that were previously invisible. I recommend the use of iCode to all companies that want to predict and prevent burnout and efficiency drop of their employees.Aleksandra Friedel | Grupa Unilink | CEO
Thanks to the quick iCode smart test, I was able to identify drivers and blockers of the change process even before the transformation project was implemented in our company. This helped us to find managerial solutions and make effective internal communication.Marzena Budziszewska - Pettyn | Financial Solutions Partner | HR Director
iCode is an ingenious pioneer in unlocking the enigma of the 'say-do' gap through cutting-edge neuro-cognitive based AI tools. Their groundbreaking solutions in MarTech and HRTech sectors bridge the divide between intentions and actions, creating a transformative impact. With iCode, businesses are empowered to authentically connect with their audience and optimize strategies, redefining success by translating insights into tangible actions.Miro Mandelz | Appreciate | Co-Founder