Say-Do Gap

UNLOCKED

iCode Platform

iCode SaaS MarTech is a cutting edge neuro-cognitive engine that enables to identify what people really think and feel.

The Platform measures unconscious biases and provides bias-free data enabling more accurate analysis.

Read More

Trusted by amazing brands worldwide

DIVE DEEP TO NAVIGATE CHANGE

Transcend what is rationalAccess what is emotionalDive into what is unconscious

iCode goes beyond rational declarations or self-reports
which may be distorted by unconscious biases. It reveals
additional layer of in-depth conclusions and actionable
insights for marketers.

science behind

DIVE DEEP TO NAVIGATE CHANGE

Transcend what is rationalAccess what is emotionalDive into what is unconscious

iCode goes beyond rational declarations or self-reports
which maybe distorted by unconscious biases. It reveal
sadditional layer of in-depth conclusions and actionable
insights for marketers.

science behind

DISCOVER iCODE GAME CHANGING PLATFORM

iCode DIY Platform is your one-click creation and analyzing zone. It is intuitive to use and easy to understand.

check how it works

DISCOVER iCODE INTEL GAME CHANGING PLATFORM

iCode Intel DIY platform is your one-click creation and analyzing zone.It is intuitive to use and easy to understand by non-expert audiences

Research reports are ready in seconds to make the most out of the unique neuro-cognitive method.

Apart from testing, the platform provides business intelligence. With one click you track your brand, communication, and competitive environment to monitor the progress of transformation.

check how it works

UNPRECEDENTED TIME EFFICIENCY

It takes less than 4 minutes to complete most of iCode tests.

Research reports are ready in seconds to make the most
out of the unique neuro-cognitive method.

Technology behind

UNPRECEDENTED TIME EFFICIENCY

It takes less than 4 minutes to complete most of iCode tests.

You will learn about your brand or communication as quickly as in 4 hours.
It includes starting the research, completing the field, data analysis,
data visualization, and strategic conclusions.

science behind

Unparalleled reliability and scalability makesiCode Platform a highly applicable tool in market research.

BRAND TESTING

  • test your brand image
  • compare your brand to your competitors
  • track changes in your brand perception

PRODUCT PERFORMANCE

  • find out what people really think about your product – no matter what they declare
  • check if your product will succeed
  • explore customers’ needs for your product

AD EFFECTIVENESS

  • test the strength of your communications
  • check which elements need improvements
  • compare campaigns and pick the best one

CLAIMS TESTING

  • pick the proper description of your brand or product
  • evaluate your communication
  • rank your claims and pick the most effective one

BEST CONCEPT

  • discover what concept best describes your products
  • create a message that appeals to consumers on the emotional level
  • find what your customers genuinely need

PACKAGE DESIGN

  • design products that people desire
  • color, shape, or opening – check which areas require lifting
  • rank your products and roll out the one with the highest potential

SENSORY RESEARCH

  • test any type of fragrance or taste
  • check what wording corresponds best with your product’s sensory pallete
  • pick a perfect scent or taste for your product

iCode unparallel reliability and scalability makes it highly applicable

tool in market research, consumer insights and beyond.

BRAND TESTING

  • test your brand image
  • compare you brand to your competitors
  • track changes in your brand perception

PRODUCT PERFORMANCE

• find out what people really think about your product – no matter what they declare
• check if your product will succeed
• explore customers’ needs for your product

AD EFFECTIVENESS

• test the strength of your communications
• check which elements need improvements
• compare campaigns and pickthe best one

CLAIMS TESTING

• pick the proper description ofyour brand or product
• evaluate your communication
• rank your claims and pick the most effective one

CONCEPT STRENGTH

• find what your customer genuinely need
• discover what concept best describes your products
• create a message that appeals to consumers on the emotional level

PACKAGE DESIGN

• design products that people desire
• color, shape, or opening – check which areas require lifting
• rank your products and roll out the one with the highest potential

SENSORY RESEARCH

• test any type of fragrance or taste
• check what wording corresponds best with your product’s sensory pallet
• pick a perfect scent for your product

iCode is a powerful support tool in STRATEGY execution

BRAND STRATEGY

Among the myriad benefits that brand tracking provides, adding behavioral data can catch early signals of change and create better predictions of brand performance than survey data alone.

MARKETING STRATEGY

Leveraging behavioral data in tandem with survey data uncovers a complete, holistic view of the customer journey. Connecting people’s opinions to their actual behaviors is key in understanding how to effectively market to consumers at every touch point.

CREATIVE STRATEGY

True understanding of the drivers of experience is the best leverage for creativity enabling adequate ideation and semantic relevance revealing real behavior patterns and motivations.

MEDIA STRATEGY

Effective and insightful identification of those who are prone to change their opinion, behavior or attitude makes media planning more accurate and efficient, replacing carpet bombing by precision targeting.

PRODUCT DEVELOPMENT

Rich consumer insights are vital at every product stage from ideation and testing to commercialization and beyond. Identifying and closing the say-do gap drives new product innovation and ensures product success.

TRANSFORMATION

Any transformation requires collective intention and action working together. Bringing all stakeholders to the same level of acceptance and mindset is a real challenge. Understanding those forces is key to successful organizational transformation of any kind.

SUSTAINABILITY

Today, major challenges of any organization are related to the sustainable transformation of business models, structures, operations and supply chain. Measuring and unlocking internal intention-action gaps and resistance is the key to the successful change management.

With insightful and elaborated intelligence iCode

is a powerful support tool in STRATEGY execution

BRAND STRATEGY

Among the myriad benefits that brand tracking provides, adding behavioral data can catch early signals of change and create better predictions of brand performance that survey data alone.

MARKETING STRATEGY

Leveraging behavioral data in tandem with survey data uncovers a complete, holistic view of the customer journey. Connecting people’s opinions to their actual behaviors is key in understanding how to effectively market to consumers at every touch point.

CREATIVE STRATEGY

True understanding of the drivers of experience is the best leverage for creativity enabling adequate ideation and semantic relevance revealing real behavior patterns and motivations.

MEDIA STRATEGY

Effective and insightful identification of those who areprone to change their opinion, behavior or attitude makes media planning more accurate andefficient, replacing carpet bombing by precision targeting.

PRODUCT DEVELOPMENT

Rich consumer insights are vitalat every product stage from ideation and testing tocommercialization and beyond. Identifying and closing the say-dogap drives new product innovation and ensures product success.

TRANSFORMATION

Any transformation require scollective intention and action working together. Bringing all stakeholders to the same levelof acceptance and mindset is a real challenge. Understanding those forces is key to successful organizational transformation of any kind

SUNSTAINABILITY

Today, major challenges of any organization are related tothe sustainable transformation of business models, structures, operations and supply chain. Measuring and  unlocking interanl intention-actiongaps and resistance is the key tothe successful change management.

Unparalleled skill set

iCode is a team of best in class neuro-cognitive psychologists, data scientists, market strategists and developers, powered by the perfect combination of their analytical skills and out of the box creative thinking.

read more about us

20+ years of elevating and fine-tuning world’s unique method and technology

720000+

respondents

90+

countries

100+

partners

20+ years

of experience

Rafal OhmeCEO & Founder

Working with great minds at Kellogg School of Management and Stanford University Psychology Department I realized how much modern business can benefit from cutting-edge cognitive neuroscience. I have since then spent more than 20 years on designing and fine-tuning tools to bring consumers’ understanding to the next level.

Fully digital and AI-driven iCode is to become a game-changer in MARTECH Rafal Ohme industry.

iCode is a game changer in market research industry

request demo